Category: Selling
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Professor Korzybski’s Dog Cookies Demonstration: Understanding the Power of Language and Meaning
In the early 20th century, a Polish-American philosopher and scientist named Alfred Korzybski introduced a groundbreaking framework for understanding human behavior and communication. Known for his work in general semantics, Korzybski believed that the way we use language shapes our perceptions of reality. One of his memorable demonstrations involved dog cookies, a simple yet profound…
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The WWH Framework: “What, Who, and How” – Your Roadmap to Successful Selling
In the world of business, one fundamental principle drives success – understanding the “WWH” framework. This simple yet powerful concept breaks down the essentials of selling into three core questions: What do you sell? Who do you sell to? How are you going to sell it? This guide will walk you through each of these…